Jules Shah Ltd is owned since 2013 by Julie Shah, an American born of Indian heritage. Her trade roots run deep in her Mumbai based family; her grandfather ran a successful import business to India from the 1960s - 1980s. She is currently living between Paris and Hong Kong.

Her team brings a sophistication and taste level not common in brand management. We thrive on art, history, literature and always come back to our fashion roots.

She entered the fashion industry over 25 years ago after receiving her Masters in International Relations from New York University. Her early career was in NYC, where she produced photo shoots and fashion shows for a decade with brands not limited to Esprit, Loreal Group, Gap, Proenza Schouler, G-Star, Baby Phat and Adam Lippes. In her 30s, she travelled to India, producing photo shoots and fashion shows for the growing India fashion market. In their early years, she consulted for Myntra, launching their offline fashion magazine.

Moving to Hong Kong in 2009, she helped open retail shops for Monocle in Hong Kong and Beijing. Observing the market opening in the Greater China market, she opened her consultancy and sales agency — where her and her team devise launch strategy, sales strategy & sales for brands. They are proud to have developed brands to reach up to 6 million turnover in the region. Currently her team is focused on building brands with a careful wholesale footprint leading to shop n shops and retail in Hong Kong, China and Taiwan.

We believe in steady growth; these markets requires patience and a long term mindset.